Bieber’s ‘Boyfriend’ Video : Beyonce’s Journalism Award : Skylar Laine Eliminated : Entertainment News

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Beyonce is accustomed to getting awards for writing songs, but now she’s earned one for writing a magazine piece.

The New York chapter of the National Association of Black Journalists will award Beyonce the first-place prize in arts and entertainment in its magazine category for a story she wrote for Essence magazine.

The first-person piece was titled “Eat, Play, Love” and appeared in the magazine’s July 2011 issue. In it, the Grammy winner talks about how taking a break from music changed her life.

Beyonce and her husband Jay-Z had their first child, daughter Blue Ivy, in January. She released her fourth solo album, “4,” last year.

The singer will receive the journalism honor at the association’s Scholarship and Awards Banquet on May 15 in New York.

http://www.billboard.com/#/news/beyonce-to-receive-journalism-award-1006961352.story

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Justin Bieber’s “Boyfriend” video arrived on Thursday (May 3), but the singer’s already thinking about his next move.

“My next single… I think it’s ‘As Long As You Love Me,’ but I’m not sure,” he said in an interview with MTV on Thursday.

He added that he may debut another song as soon as next weekend.

“I wrote a song for my mom,” he said. “I don’t know if it’s going to go on the album but I think I’m going to put it out on Mother’s Day. Just the struggles she went through and how brave she was and i think the world needs to know that.”

Speaking of parenthood, he said one upcoming track will address the allegations that he fathered a child with a fan.

“The baby situation where they said i had her baby, totally not true by the way, i wrote a song about that,” he said, comparing the song to a Michael Jackson classic on the subject. “it’s my kinda ‘Billy Jean.’”

Explaining that the album’s track list is still being decided, he said collaborations with Kanye West, Drake and Usher are likely to make the cut on the summer-due “Believe.”

“Just being in the studio with him, he’s so creative. he’s really smart,” Bieber said of working with West. “He wants to do records that people wouldn’t necessarily think that I would do.”

http://www.billboard.com/#/news/justin-bieber-talks-next-single-kanye-west-1006961152.story

JustinBieberVEVO

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On Wednesday, police in Winston-Salem, North Carolina, reported that rapper Wiz Khalifa was caught with marijuana following his performance at the Lawrence Joel Veterans Memorial Coliseum on Monday, May 1st.

According to the Associated Press, the cops were patrolling the Joel Coliseum’s parking lot when an officer, smelling marijuana from outside Khalifa’s tour bus, seized an undisclosed amount of the rapper’s weed and drug paraphernalia.

The account follows a previous charge of marijuana possession, when just last month the rapper was charged in Nashville, Tenn. Khalifa was staying with another man, Lonnie Howard, at a Holiday Inn, when the front desk reported complaints of marijuana odor coming from their hotel room. Local police knocked on the rapper’s door to discover Khalifa tossing a joint out of the window. It was later recovered.

Howard told the police that other than the joint, there was no weed in the room, but reports indicate that at least 2.7 grams were later discovered. He was arrested and Khalifa was cited for misdemeanor drug possession.

Wiz Khalifa is set to appear in court in North Carolina on July 27 to appeal the current citation.

http://www.billboard.com/#/column/the-juice/wiz-khalifa-busted-for-marijuana-again-1006954752.story

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: http://www.upi.com/Entertainment_News/TV/2012/05/03/Skylar-Laine-gets-the-boot-on-Idol/UPI-16871336096580/#ixzz1tri6stbX

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Pepsi & Michael Jackson: Beverage Company Will Feature Singer In Ads, Release Remixes

NEW YORK — PepsiCo Inc. is going on a reunion tour with The King of Pop.

The Purchase, N.Y.-based company on Thursday announced its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include special edition cans bearing Jackson’s image, a TV ad in some markets and chances to download remixes of some of Jackson’s most famous songs.

Pepsi, which first partnered with Jackson in 1983, did not disclose the terms of its deal with the singer’s estate.

The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online.

The broader “Live For Now” campaign is intended to amplify the company’s longstanding ties with pop culture, said Brad Jakeman, who oversees the creative strategy for Pepsi’s carbonated drinks around the world.

Pepsi has a lot riding on its new push. Although the company has a diverse portfolio of brands including Frito-Lay, Quaker Oats and Tropicana, it’s often judged by the performance of its namesake cola. And in 2010, Pepsi was knocked out of the No. 2 spot among sodas in the U.S. by Diet Coke, with Coke remaining in the No. 1 position, according to the industry tracker Beverage Digest.

Last month, Pepsi also reported that volume in its key Americas beverages unit slipped by 1 percent in the first three months of the year.

The Jackson promotion is one aspect of Pepsi’s strategy to reverse that slide. Consumers in the U.S. and China will be the first to get a taste of the campaign in coming weeks, which is timed to coincide with the 25th anniversary of “Bad,” the singer’s multiplatinum album. The campaign will spread to about two dozen countries by fall.

In the U.S., the company is rolling out collectible 16-ounce blue cans that bear an image of Jackson striking one of his iconic poses. Consumers will be able to scan codes on the cans with their phones to download remixed tracks from “Bad.”

In the Chinese market, consumers will also see a TV ad featuring Jackson’s music. Contests will also let consumers win tickets to a Michael Jackson-inspired show by Cirque du Soleil and leather jackets inspired by the singer’s style. The global campaign builds on Pepsi’s deal with the singer’s estate last year to use his image in a commercial that premiered during the “The X Factor” TV show last year.

Although Pepsi is banking on the nostalgia Jackson can evoke, the partnership also resurrects painful memories.

In 1984, Jackson’s hair famously caught fire while filming a commercial for Pepsi at the Shrine Auditorium in Los Angeles. The blaze happened after a spark from a pyrotechnics display landed on the singer’s head. Jackson suffered severe burns and many trace his addiction to painkillers to the incident. Pepsi gave Jackson $1.5 million as a result.

Other music partnerships have led to controversy for Pepsi as well. In 2002, conservative commentator Bill O’Reilly ran a segment criticizing Pepsi for an ad featuring the rapper Ludacris. The company pulled the ad the next day, but ran into trouble a few months later when it ran ads featuring Ozzy Osbourne, who is known for peppering his speech with swear words. Hip-hop mogul Russell Simmons urged a boycott and the issue was resolved after Pepsi agreed to donate $3 million to charity.

The partnership with Nicki Minaj hasn’t yet raised many eyebrows, even though her lyrics also contain profanity and sexual content. Jakeman noted that Minaj’s song “Moment for Life” was selected for the ad because of specific lyrics that perfectly captured the Pepsi ethos of living in the moment.

http://www.huffingtonpost.com/2012/05/03/pepsi-michael-jackson-ads-remixes_n_1473824.html?ref=entertainment

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