AL-IKHSAN SPORTS AND SKECHERS TO INTRODUCE EXCLUSIVE RANGE

Malaysia’s number one sports retailer, Al-Ikhsan Sports today announced a new collaboration with Skechers, the well-known lifestyle and performance footwear company, on the launch of exclusive footwear collection with Al-Ikhsan Sports.

 

Al-Ikhsan Sports and Skechers will collaborate to provide a wide range of exclusive footwear below RM199 in Al-Ikhsan Sports stores. Being known for its variety of affordable, yet high quality sports products. The exclusive collections are all priced affordably so that all Malaysians are able to own their pair of Skechers and start to embark on their journey to achieve healthy lifestyles. 


During the event, Al-Ikhsan Sports and Skechers launched their January collection, which consists of two variations of sports shoes for men, and 7 variations for women priced at RM199 and below. The overall collection consists of 28 in different styles and colours to cater to every sports lovers’ needs.


“As the number 1 sports retailer in Malaysia, serving over 15mil sports enthusiasts, our core purpose has always been keeping Malaysia fit and active by making sports affordable for all. This initiative of bringing exclusive Skechers collection below RM199 is in line with our core purpose. Al-Ikhsan Sports has always been endeavoured to work with top global brands to bring extremely affordable and high quality products to Malaysia. Thus, we are really glad to launch this Al-Ikhsan Sports x Skechers collection to all sports lovers in the country.” said Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports.


“Skechers, being a brand that emphasizes quality and comfort, is more than elated to be releasing this exclusive collection with Al-Ikhsan Sports. The business partnership was formed in May 2018 with just 20 doors and from there we have increased to 60 doors by the end of 2019. In the past year alone, we have grown alongside Al-Ikhsan Sports over 350% in sales, an achievement that means over 30 thousand pairs of shoes sold. Thus, we aim to expand our collaborated stores to over 100 doors in 2020, a feat to extend this amazing partnership. We hope that our customers enjoy this exclusive collection with Al-Ikhsan Sports and Skechers aims to continue making quality footwear available for all,” said Zann Lee, Vice President of Skechers Southeast Asia.


With this collaboration, sports lovers are now able to get their hands on Skechers sports shoes, which are renowned for its maximum comfort and high-end quality, at affordable prices. These collections are available exclusively at Al-Ikhsan Sports stores across Peninsular Malaysia. 



ABOUT AL-IKHSAN SPORTS SDN BHD

Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru. From a sole proprietorship enterprise, the Company has evolved to Private Limited Company named as Al-Ikhsan Sports Sdn Bhd. Since its inception, the business has grown tremendously and currently has 128 stores located throughout Peninsular Malaysia. Al-Ikhsan Sports was named as Brand of The Year by World Branding Awards, in the category of Retail (Malaysia). In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation. The Sports Good Intelligence Report ranked Al-Ikhsan as the 63rd largest Sporting Goods Retailer in The Galaxy. Steering aggressively as one of the LARGEST Sports Retailer in South East Asia, Al-Ikhsan is differentiated from its competitors because of its exclusivity and quality product range that are offered at competitive prices, attained directly from the supplier.