A COLOURFUL LINE UP OF COUTURE MASKS & LIMITED EDITION READY-TO-WEAR FASHION MASKS BY MELINDA LOOI

Fashion Designer Melinda Looi launched a line up of fashion masks for every style, occasion and price point.

Masks are the most important accessories at the moment and are probably here to say for a while. That said, fashion designer Melinda Looi has launched in line with her fashion brand architecture lines of fashion masks being: Couture Masks, Ready-to-wear Fashion Masks and a collaboration mask line called #UnityMasks. She also launched Corporate Masks as a mask solution for companies.

Couture Masks being the top of the line, and are meant to compliment the designer bespoke fashion creations. Each one is custom designed and wraps around your preferred mask of choice, hence making it the ultimate mask for safety and personal style. Each mask creation includes a personal consultation with the designer and a mask fitting. 

Fashion Masks are fabric masks in the colours and prints of the designer’s latest ready-to-wear fashion collections. These limited edition masks allow people to either compliment the clothing looks or add a touch of the latest trend and of course Melinda Looi’s signature style into their daily look. 

Fashion Masks are produced in small Limited Editions. It has 3 layers and a filter pocket for PM2.5 filter inserts. Having been hands-on involved in some of the relief efforts during the ongoing COVID19 pandemic, the designer decided to name the masks after some of the volunteers who came out to help and support the ‘PPE for Frontliners’ campaign which Melinda Looi as the President of MODA (Malaysian Official Designers’ Association) spearheaded.

#UnityMasks are the designer’s result on creating a facemask for every Malaysian. She collaborated on this Masks with fellow fashion designer Dato Tom Abang Saufi, and the resulting collection of affordable and reusable masks is both celebrating our Malaysian Frontliners as well as invoking positivity, state and national pride in these times. 

Corporate Masks are customizable & reusable Face Masks to add protection & style to companies’ employee’s work day. These masks are directly sold to companies who could either pick from an existing range of masks and colours or they could commission the Melinda Looi Uniform Team to create a customized print based on their company’s / brands’ personalty or objectives. 

All masks are made in Malaysia, they are washable and reusable, and hence a much more eco friendly alternative to disposable surgical masks or respirators. As outlined by the Centers for Disease Control & Prevention (CDC) the use of fabric masks is not just meant to protect oneself  but moreover the people around you..

Furthermore the designer stresses: “Let us all stop using the surgical masks, keep them for the elderly, sick people and frontliners only. Please!”.

Couture Masks are only available via prior appointment (personalshopper@melindalooi.com +60 12-294 0298), while Fashion Masks are available at the designer’s website and showroom at 131, Jalan Maarof, Bangsar, while #UnityMasks are exclusively available online at www.melindalooi.com.