SEPANG, 14 June 2017 - Over 10 million AirAsia Facebook fans will soon enjoy a live interactive travelseries, dubbed ‘Adventure Live’, that will be broadcasted directly from six destinations in Southeast Asiavia Facebook Live. The series is part of AirAsia’s ‘Live Life Unexpected’ Campaign in support of the yearlongVisit Asean@50 initiative to encourage travellers to explore the unique Asean experience.
In collaboration with Tune Protect and executed by award-winning Malaysian film company We are KIX,the one of a kind series is set to kick-off on 16 June 2017 in Hanoi, Vietnam before making its way to Cebu,Philippines (23 June); Yangon, Myanmar (30 June); Lombok, Indonesia (7 July); Phnom Penh, Cambodia(14 July); and Luang Prabang, Laos (21 July), in the following weeks live-streamed exclusively on AirAsia’sFacebook Page (facebook.com/AirAsia).
Spencer Lee, Head of Commercial for AirAsia Berhad said, “This year marks an important occasionfor Asean with the 50th anniversary. As a truly Asean airline and the only airline that flies directly to all 10Asean countries, we are excited to celebrate it in a big way. With ‘Adventure Live’ on Facebook, we aim tocontinue to raise the bar and engage travellers in Asean and beyond through innovative ways in line withour digitalisation journey.”
He added, “With this real-time series, we want to showcase the beauty of Asean to the world in a uniqueand ubiquitous way by using technology, real props and live adventures. We also hope to ignite the passionof viewers to discover new travel experiences across the 80 Asean destinations that we fly to and enjoyfixed rates with our AirAsia Asean Pass.”
Ion Furjanic, Director of We are KIX described the project as “opening a window into another culturefrom wherever you are”. He added, “Technology is exploding so quickly in the last five years, that thingswe had dreamed up at KIX are finally possible. ‘Adventure Live’ will feature all live titles and props and willelevate the concept of live video through stabilised motion, perfect audio and live music. It is a huge jumpinto what is possible with live video.”
Traversing the Asean cities are personalities Natalie Kniese and Denise Chan where viewers will also betaken for a ride as they are given the ability to decide on the adventures the hosts take on live through asimple voting system in each episode. In addition, viewers are in for a treat as there will be a total of 1million AirAsia BIG points to be won for 20 winners throughout the series.
Adventure Live’ will be live-streamed every Friday at 5pm (GMT+8) starting 16 June 2017. Watch the teaser.
(1st episode: Hanoi, 16 June) Be a part of Natalie's adventure as she runs through the streets of Hanoi to meet new people, try new food and find magic! Stay till the end for a chance to win 50,000 AirAsia BIG Points! AirAsia flies 11x weekly to Hanoi. Book now on airasia.com #AdventureLive#LiveLifeUnexpected
(2nd episode: Cebu, 23 June) Be a part of Natalie's adventure as she explores the shores of the island to meet new people, try new food and find magic! Stay till the end for a chance to win 50,000 AirAsia BIG Points!
AirAsia flies direct from KL to Cebu. Book now on airasia.com #AdventureLive#LiveLifeUnexpected