AirAsia Launches Inflight E-Marketplace with Plaza Bali as First Partner

OURSHOP is built on deep customer insights, unrivaled global logistics capabilities enabled by AirAsia's wide network and genuine premium products.

 The new shopping and services platform was launched across AirAsia's network of more than 130 destinations in 26 markets.

"OURSHOP proudly goes live with Plaza Bali Duty & Tax Free signed on as its first partner. It's an absolute pleasure to be working with forward thinking companies like Plaza Bali Duty & Tax Free who recognise the opportunities ahead. OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. What used to be a 20-minute shopping experience as travelers rush to their boarding gates is now 365 days of shopping indulgence. AirAsia was the first airline to sell tickets online in this region. We're going back to our e-commerce roots as we know it best. We've taken a mix of models and applied it to our marketplace. OURSHOP is an e-commerce site without the risks of capex and stocking". - AirAsia Group CEO and AirAsia X Co-Group CEO, Tony Fernandes

Retailers with OURSHOP will also have the added benefit of access to AirAsia’s guests insights, traveler’s departing and arrival destinations, enabling more precise marketing and delivery of products.

OURSHOP will be the ultimate e-commerce marketplace, delivering best product selections and service to shoppers while pushing online sales for retailers and driving footfall to their physical stores, providing retailer a further option to upsell customers.  

In the long run, OURSHOP will become a standalone product, available to other airlines too enabling a new way of travel shopping across all geographies and travel sectors.  

Visit OURSHOP today at to purchase your next duty free item when flying on any AirAsia or non-AirAsia flights. At present airport pickup and onboard delivery are available at selected airports and flights respectively. More product and delivery options will be rolled out in the coming months.