May 2017, Kuala Lumpur – In a continuous push to inspire the limitless potential in
every girl, Mattel is introducing the first Barbie customisation experience in Southeast
Asia – Barbie: Create Your Own. Barbie: Create Your Own allows girls to use the
endless possibilities of their imagination to customise a brand new Barbie that they
can call their own.
The event will take off at Sunway Pyramid (LG 2, Orange Concourse) from 23rd to
28th May 2017, 10am to 10pm and continue to be held across 3 other locations: Mid
Valley (1st – 4th June), KLCC (8th – 11th June) and One Utama (14th – 18th June).
“We always strive to remain relevant to the next generation of parents and girls.
Barbie continues to be aspirational, and a vehicle for self-expression and
storytelling,” said Fong JiaLi, Head of Marketing of Mattel Southeast Asia.
“This season, we want to spark girls’ imagination in storytelling by enabling them the
experience of customising their very own Barbie world with a wide range of fashion
pieces and playsets to play out a world of endless possibilities. Our goal is to
empower girls with choices and unlimited possibilities,” added Fong. “Through the
power of open-ended play, storytelling and imagination, girls can imagine anything
they want to become through Barbie.”
At Barbie: Create Your Own, girls can pick a Barbie doll of their choice and style it
with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes.
They could even pick playsets and accessories for their customised Barbie doll. Each
customised Barbie doll comes in a special packaging printed with the name of its
In support of Barbie’s philosophy of “a woman has choices,” as said by Ruth Handler,
the creator of Barbie, Barbie: Create Your Own is basically designed to help girls
realise that, through imagining and creating their own Barbie world, they have
choices in their world and can be anything they want to. Its aim is to ultimately,
through choices and creativity, help girls feel empowered and confident in