Crème De La Crème launches the first beauty ice cream in the world in collaboration with Sliq Clinic

Since its debut less than 6 months ago, Crème De La Crème (CDLC) has already established a huge cult following for its artisanal ice-cream and iconic petits gâteaux, with mainstream media and renowned food critics hailing them as the best ice cream and the finest dessert works of art in Malaysia in recent times.

Apart from taking the market by storm with its singular mission to create simply the best artisanal ice cream for Malaysians (with 100% all natural and premium ingredients and no preservatives, artificial flavourings or colourings), CDLC has also remained faithful to its promise to continually excite its clientele. It has introduced more than 10 new ice-cream flavours to date, including latest bestsellers such as Gold Digger (salted caramel ice cream swirled with chocolate ganache and organic honey comb), Mango Sticky Rice (coconut ice cream swirled with mango sorbet, complemented with sticky rice and roasted mung beans) and Onde-onde (a petit gateau made from pandan kaya and coconut ice cream, ginger sorbet and infused with caramelised gula melaka).

Innovation and creativity have become synonymous with CDLC. Steadfast to this culture, CDLC is pleased to announce its latest offering - the first ever ‘beauty’ ice cream in the world!

A collaboration with Dr Steve Chia, Medical Director of Sliq Clinic, a lifestyle aesthetic clinic, this sugar-
free treat, aptly named ”Beauty Elixir” contains lychee, sakura, rose water, glutathione, collagen and vitamin C. Studies have shown that these ingredients promote healthier and fairer skin, brighter and smoother skin tones and improvement of general well-being.
Glutathione, an antioxidant, has years of research behind it. It is clinically proven to be effective, allergy-free and helps to even out skin tone and brighten skin to give it a desirable afterglow.

Vitamin C neutralises free radicals, boosts the immune system and detoxifies the body. It promotes skin lightening by converting melanin to a lighter colour and inhibits the production of the enzyme tyrosinase, which produces melanin pigment. Glutathione is highly synergistic with Vitamin C to give
the best skin whitening results.

Many studies have shown that collagen is extremely important in health care, especially the ability to prevent the ageing of the body. Collagen enhances metabolism, connects tissues, improves the elasticity of skin, reduces wrinkles, and increases smoothness and firmness of skin. It also restores damaged skin caused by acne and helps to improve blemishes, freckles, scars and brightness of skin.

Cherry blossom (Sakura) is known for its rich antioxidant levels, anti-inflammatory, anti-ageing, whitening and soothing properties. Rich in essential fatty acids, it repairs the skin’s natural barriers to lighten uneven pigmentation, promote suppleness, brightening and smoothness of skin.

The tradition of oral consumption of rose water for beauty dates back thousands of years and is most popular in Persia, Egypt, India and Europe for its anti-inflammatory, anti-ageing and antioxidant properties.

Lychee is a rich source of antioxidants, Vitamin C, Vitamin B-complex, fibre and phytonutrient flavonoids which are effective in preventing early ageing and offers protection from free radicals and oxidative stress.

Commenting on the inspiration behind “Beauty Elixir”, Lio Lim, CDLC’s Managing Director shares, “I am passionate about skin care and of course ice cream. And I thought it is time to revolutionise both the F&B and Beauty industries with a delicious sugar-free dessert that boasts high-grade ingredients known
in the beauty industry to promote healthy skin and overall well-being. We are very proud of the fact that “Beauty Elixir”, a guilt-free indulgence made with ingredients with established health properties, is not just a first in Malaysia, but also in the world!”

Dr Chia sums it up nicely, “‘Beauty Elixir’ is absolutely ingenious – it is the first dessert of its kind that combines skin health benefits with gastronomical pleasure, all in one scoop of great tasting ice-cream.It’s an absolute must-try for both beauty and ice-cream lovers!”

Crème De La Crème is located at 35G, Ground Floor, Jalan SS21/60 Damansara Utama, and is open for
business daily:
Sunday – Thursday: 12pm – 11pm
Friday & Saturday: 12pm – 12am