Malaysia’s leading cinema exhibitor , Golden Screen Cinemas (GSC) , today unveiled its revamped GSC IOI Mall cinema in Puchong, which now features a brnad-new kid’s hall called Play Plus, an open lobby, as well as an on-site Starbucks kiosk.
PlayPlus , which is GSC’s first kid’s hall , is a family-friendly auditorium that features a variety of colourful , comfortable, and specially –customised seating including spacious Cuddle Couches that can seat a family of four and plush individual Beanbags. There is also an indoor slide and play area in the hall, which younger audiences can enjoy safely, as the theatre is well- illuminated during movie sessions for visibility.
Additionally, PlayPlus also comes with an accompanying lounge that packs an assortment of visual aids, tools , and games that enable children to learn while they play.
“ At GSC , we are constantly seeking to create and deliver enriching cinematic experiences that custimers of all ages can enjoy at our theatres. This is why we are thrilled to introduce Play Plus, our lates edutainment offering that is designed to meet the needs of parents and children, as it injects an element of fun and learning in a typical visit to the movies. We hope that with PlayPlus, families will have even more enjoyable and memerobale movie moments together,” said Ms.Koh Mei Lee , Chief Wxecutive Officer of Golden Screen Cinemas.
Besides the addition of PlayPlus in GSC IOI Mall, the new cinema refurbishment also introduces a revamoed lobby area. Situated at the Old Wing of GSC IOI Mall, this relaxing and inviting open lobby is a public area that provides customers a space to sit back and take a breather before their movie starts, as well as socialise with their friends and familiy.
Completing the open lobby is a Starbucks kiosk. Which has been opened in collabration with Starbucks Malaysia. The Starbucks kiosk extends the food and drink offerings, so customers can now enjoy their favourite handcrafeted hot ot cold Starbucks beverages at the movies.
“ We are pleased to be partnering with Starbucks to bring the first Starbucks kiosk to GSC IOI Mall at Puchong. The collaboration between both brands enhances the cinematic experince for our customers, so they can watch a film at our cinemas while enjoying their favourite beverage. It is a privilege to work with another consumer-loved brands, and we are looking forward to various ways that Starbucks can add on to our customer’s movie-going experience,” added Ms.Koh.
“ This partnerhsip with Golden Screen Cinemas is a significant strategic milestone for the growth of Starbucks in Malasia,”said Mr.Sydney Quays, Group CEO of Berjaya Food and Managing Director of Starbucks Malaysia & Brunei. “ Bringing together our coffee expertise into the counrty’s largest cinema exhibitor helps us amplify the Starbucks brand across the country, while delivering convenience and accessibility for our customers. We are also hopefulthat movie-goers in Malaysia will be delighted by the refreshing new options and experiences that we aim to provide.”
For more information on GSC IOI Mall, Puchong or PlayPlus, please log on to www.gsc.com.my
You can now bring your favourite handcrafted Starbucks' beverages into the movies!
From Left to Right: Mr Irving Chee (GM, GSC), Ms Wee Lay See (H ... Mr Jeffrey Ng (Director of Real Estate, Starbucks Malaysia)
GSC's CEO, Ms Koh Mei Lee is giving her speech to the guests.