Hot Wheels® introduces first Southeast Asia Epic Championship for moms and sons

The very first time in Hot Wheels® history, we bring together Hot Wheels® challengers from six (6) countries across Southeast Asia for an exciting championship to compete for the first Hot Wheels Champion title and Hot Wheels prizes up to USD 2,000.

Happening at LG2, Blue Concourse at Sunway Pyramid on the 21st October 2017, 12 little Hot Wheels challengers aged 5-12 years old together with their moms are finalists representing their home countries and will compete for the 2017 HOT WHEELS® epic CHAMPIONSHIP title.

Quotes Ivan Franco, Country Manager of Mattel Southeast Asia “This year, Hot Wheels is back for another epic championship experience with bigger and bolder stunts for their little fans in the region. It also provides a platform for moms to be a part of the championship to support and brave the journey with their boys.”

Every little Hot Wheels challenger and his mom will have to embrace 3 different challenge zones –Challenger Zone, Track Builder Zone and Epic Loop Zone during the finale which is designed to test skills, precision and teamwork.


The first challenge zone - the Challenger zone, is designed to test skills.

The second challenge zone - the Track Builder Zone, is designed to test teamwork.

The third challenge zone, the outrageously cool giant Epic Loop, is designed to test precision.


Ivan added, “At Mattel, we recognised that a mom plays a pivotal role and figure in nurturing her child’s development. Hot Wheels® die-cast vehicles and track sets are great choices for boys to see and embrace challenges through imaginative and creative play.  Indirectly, teaches and nurtures the child to navigate around challenges to achieve limitless possibilities”

There will be two different categories that will be held during the championship finale. Boys aged 5-8 years old and their moms will compete in Category A, where else boys, aged 9-12 years old will compete in Category B.


Special token of appreciation was given to Team Dr. Jezamine Lim Iskander.

Special token of appreciation was given to Team Shaine Wong.

To find out more information about the Hot Wheels’ first Southeast Asia Championship 2017, please visit http://edm.brandthink.my/t/r-l-jlutuux-kthuhutyli-j/.