The Chinese New Year celebration symbolises new beginnings, as well as a time to rekindle relationships and to foster a spirit of togetherness. With the aim to spread not only joy and happiness but more importantly, to uplift the lives of the senior citizens during this festive period, MAGGI® is rolling out its “Sajian Dikongsi, Kebahagiaan Dirai” campaign in January and February where proceeds from the campaign will be channelled towards a senior home welfare fund. The funds will then be utilised to support the welfare needs of eleven elderly care homes across Malaysia.
Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “During this difficult period, we want reach out and help raise the spirits of a very important community – our senior citizens in elderly care homes who are deeply impacted due to the restrictions on visitation to the homes. Through MAGGI®’s "Sajian Dikongsi, Kebahagiaan Dirai”campaign, we aim to channel funds to upgrade facilities in elderly care homes and improve their overall welfare. We are rallying all Malaysians to come together, so that all of us would be able to help make their Chinese New Year celebration just a little bit more special this year and uplift their spirits during this asupicious ocassion.”
En Yuan Old Folks Home, Rumah Kebajikan Orang-orang Tua Seri Permai, Perkampungan Rumah Sejahtera Warga Emas Islam, Pusat Jagaan Insan Emas Nur Hidayah and Persatuan Rumah Caring Kajang are among the eleven beneficiaries that will receive the contributions from this campaign. The funds will be used to help upgrade and repair the living facilities for the senior citizens, improve their overall welfare with the provision of beddings, furniture and household items and raise their spirits through food supplies, in preparation of the upcoming festive season.
According to Stanley Yap, Home Secretary of the En Yuan Old Folks Home, “A common issue that we’re facing throughout the COVID-19 pandemic is that some of our residents have felt increasingly isolated and lonely. Like any other year, they look forward to celebrate Chinese New Year with their families, friends and visitors with much joy and anticipation. Our funds have also been impacted throughout the duration of the pandemic, thus, in such challenging times, I am very grateful that companies such as MAGGI® paid attention to the needs of this segment of society, who are often overlooked. Thanks to the support we’ve receive, we would be able to organise a small celebration amongst our residents as well as give out ang pows to help raise their spirits, while ensuring that the living facilities of the home remain sustainable.”
“There has been a decline in donations and funds ever since the pandemic hit the country. Most of our residents are living with various health complications such as diabetes, stroke or cancer, rendering them bed-ridden. The cost of care for acutely ill residents has been on the rise while we are struggling to secure enough donations and funds. I am grateful that with the support from MAGGI®, we will be able to improve the facilities for the elderly and ensure that their medical needs are met,” said Mohammad Fauzi Ramli, Manager for Rumah Kebajikan Orang-orang Tua Seri Permai, which will benefit from the funds collected from MAGGI®‘s Chinese New Year 2021 campaign.
In line with MAGGI®’s plans to bring to light the needs of underserved communities, MAGGI® also aims to empower Malaysians in the kitchen and inspire them to cook traditonal festive dishes for their loved ones through this campaign.
According to Geetha, “With the reimplementation of the various Movement Control Order (MCO) throughout Malaysia, pushing people back into isolation, it is a good time to integrate a few simple habits that can improve the wellbeing of the family. Staying true to MAGGI®‘s brand promise of helping people to Cook the Difference, we are committed in empowering people to cook tasty and balanced homemade meals for their loved ones this coming Chinese New Year celebration, which can results in many health benefits."
In conjunction with the “Sajian Dikongsi, Kebahagiaan Dirai” campaign, MAGGI® has also introduced seven “ONG”, delicious yet healthy recipes such as the Prosperity Pot, Special Fish Stomach Sliced Soup, Wealth Noodle Dish, Harmonious Vegetable Dish, Stir-fry Cheerful Shrimp, Traditional Pottery Chicken Rice and Steam Grouper Fish.
The "Sajian Dikongsi, Kebahagiaan Dirai” campaign by MAGGI® will run until 28 February 2021, with a total of RM350,000 in prizes. Malaysians will be eligible to participate in the contest, where RM0.10 contribution will then be donated to the senior home welfare fund for every contest entry submitted. Malaysians can submit their contest entries via WhatsApp or mail when they purchase any MAGGI® products.
For more information about MAGGI®’s “Sajian Dikongsi, Kebahagiaan Dirai” campaign and the all-new recipes, visit MAGGI®’s official website here and stay tuned to MAGGI®’s Facebook page here for more updates.