Malaysia's First Largest FM Frequency Drive-In Cinema Launch at Utama Shopping Center

Malaysia’s First Largest FM Frequency Drive-In Cinema Launched  by YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia and William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.  On 18  September 2020 at 1Utama Shopping Centre Outdoor Parking. 

With a mission to treat Malaysians to a whole new and safe movie watching experience, CineDrive will be airing 22 movies in the span of 9 days which will include local favourites.

William Lim, the Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd. said, “With the current implementation of strict social distancing guidelines, we were looking to create a platform that provides a safe and wholesome outing experience for the whole family without putting them at risk of contracting anything. With the drive-in cinema, families can now truly immerse themselves in their favourite movies while enjoying the company of their loved ones in the comfort of their own vehicles.”

At sixteen by seven meters, CineDrive boasts the largest digital screen ever at a Malaysian drive-in cinema, with crystal clear visuals regardless of where your car is positioned.  


Movie goers heading to CineDrive will be required to stay inside their cars at all times while the audio is channeled directly into their respective audio system via a special radio frequency which will be provided upon entry. 

Accommodating a maximum of 200 cars per show time, CineDrive will air 2 movies on weekdays at 6pm and 10.00pm respectively while weekends will see an additional show time at 9.30am, specifically catered for families with children. Tickets, priced at RM80++ per vehicle will include 1 large popcorn and 2 drinks. There will be no limitations on the number of pax per vehicle provided it is within the legal passenger capacity of the vehicle. 

Among the movies to look forward to are Paskal, Wira, Fight lah! Kopitiam, Pengabdi Setan, Detective Pikachu, Birds of Prey, Aquaman, Ferdinand, Crazy Rich Asians, 300, Logan, Oceans Eleven, The Greatest Showman, Matrix, Mad Max, Ford vs Ferrari, The Lego Movie 2, Joker, Alita, Spies in Disguise, Spiderman and The Conjuring. 


Movie goers will not be allowed to choose ‘free seating’ and parking will be allocated based on first come first served basis with sedans and small vehicles being placed at the front while SUVs will be parked further back. There will be strictly no MPVs, pickup trucks or larger vehicles allowed. Movie goers however will be able to select “VIP Seating” to reserve premium car park spaces done via ParkEasy  app.

In line with being environmentally friendly, Deromp Marketing (M) Sdn. Bhd. has committed to offsetting all carbon emissions generated from idle cars through the purchase of carbon credits from local solar power projects certified by Sustainable Energy Development Authority Malaysia (SEDA).


CineDrive is made possible by Deromp Marketing (M) Sdn. Bhd. with the support from local corporate sponsors namely ParkEasy, 1Utama Shopping Centre, ONE CARD Privileges, ONE SHOP, Finas, AFO Radio, Big Loyalty, GSC, GoPro, APD,  Chase, Shawn Cutler, The Sun Daily, Cinema Online, Spectrum Outdoor, VGiTransit, Urban DJz, The Giving Bank, PIAA, XD Design, UAG, Sudio, Mophie, and Qtic Solutions.

 All our partners have been instrumental in making your drive-in experience an exceptional one! 

Additionally, some of our partners have also decided to throw in rewards for their customers planning on heading out for a movie night at CineDrive. 

Air Asia BIG Loyalty will be offering a 10% discount on CineDrive tickets to all their Air Asia Credit Card holders and BIG Members. BIG Members will also be able to earn BIG points with every purchase – 1 BIG Point for every RM1 spent. These points will be credited into the BIG Member’s account within 2 months after the screenings are complete. 

For ONE CARD members, they too will be able to enjoy a 10% rebate on tickets purchased and it will be converted into U points for the members 2 months post screenings. 

And that’s not all, CineDrive ticket holders will also stand a chance to win amazing prizes courtesy of GoPro, PIAA, XD Design, UAG, Sudio & Mophie through our ongoing contest. More details on the contest can be obtained at www.cinedrive.my

|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Samantha Lee Operations  General Manager| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Mat Yusop Hassan Prisiple Asst director of promotion OF FINAS| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Jerry Yap - Director aforadio.com| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Sangeet Singh - SEA Marketing Manager for GoPro| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |APD (M) SDN BHD - Founder Mr Wallace Choy| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Warren Chan -CEO ParkEasy| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Liew Wai Fun, Head of Marketing BIG Loyalty| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Henry Low Kar Onn - Managing Director of  Spectrum Outdoor Sdn. Bhd.| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |YiZhen Lee Siew Siew – General Manager of The Sun Daily| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |CHASE BY APDCREW - Managing Director Miss Mei Ling Schopper| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Chin Khin Yeow, Manager, Merchandising and Experiential Marketing| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Marcel Lariche – Director of Cinema Online| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|


|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Eddie Beh - Managing Director of TJM Products Sdn Bhd| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|

|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Arnaud Marolleau - Vice President of The Giving Bank| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|

|YB Datuk Zahidi Zainul Abidin , Deputy Minister Communications & Multimedia  |Gibson Loong –  Creative Director of Shawn Cutler| William Lim, Chief Executive Officer of Deromp Marketing (M) Sdn. Bhd.|