(From L-R) Ms. Jean Ler, Chief Marketing Officer of Pizza Hut Malaysia, Mr. Merrill Pereyra, CEO of QSR Brands (M) Holdings Bhd and Mr. Eric Leong, Head of Pizza Hut Malaysia officiating the launch of Pizza Hut's first digital concept store and mobile app.
Pizza Hut Malaysia announced a new digital frontier for the brand - its newly refurbished digital concept store in Sunway Pyramid and a new mobile app.
Both initiatives propel Pizza Hut forward in its digital transformation, supporting the brand's mission of making it 'Easy', to get a great pizza and providing a 'Better' quality of experience for customers.
"In developing Pizza Hut's digital strategy, we went back to the essence of what the food industry is about. In our industry, customer experience is key and digital isn't just a matter of applying technology for technology's sake - it's about making our customer experience better. For us, this means making it easier for our customers to get a better pizza - whether in store or at home or anywhere at all." - Merrill Pereyra, CEO of QSR Brands (M) Holdings Bhd.
Transforming the digital dining and ordering experience
From the moment you set foot in the restaurant, order and enjoy your food to the moment you exit. All Pizza Hut servers are equipped with tablets for faster and better accurate orders to the kitchen.
Pizza Hut's first Asia Pacific is to feature Digital Take Away Kiosks and it allows customers to make orders as well as pay more quickly, increasing efficiency and reducing wait times to place an order.
Customers will also get to experience an Augmented Reality menu, bringing food to life in greater vividness than ever before as they select their dishes. The digital experience continues after the order is made, with an engaging digital game to keep customers entertained while they wait for their freshly baked pizzas.
Convenience at your fingertips
Making the experience better with a revamp of its website earlier in May this year, with easier and more convenient ordering, navigating and tracking mechanisms.
Now, Pizza Hut introduces its mobile app and it makes ordering pizza an easier and more rewarding experience. The app remembers customers' last order and preferences - including previous delivery address, it can also detect the customer's location and make ordering as simple as a click. There is also a delivery status s customers can monitor how soon will their pizzas arrive.
Other than that, customers will be awarded pizza points that can be redeemed for rewards such as free side dishes, drinks or even pizzas!
Double the rewards with "You Download, We Belanja!"
Pizza Hut is giving away 35,000 pizzas through their new promotion, "You Download, We Belanja". Customers are only required to download the Pizza Hut mobile app, order a regular pizza and they will get another regular pizza for FREE, while stocks last until 30 October 2017!
On-going investment into digital
"Our investment into our digital strategy is not driven just by a blind need to stay "in-trend". Instead, we are using technology in a deliberate and strategic manner to make our customer experience richer, better and ultimately more enjoyable - just like the pizza they enjoy. We believe this is what puts a smile on our customers faces and this is why we are so committed to embracing technology to make out customer experience easier and better." - added Pereyra.