OPPO Reno Series Launches in Malaysia amidst much Glitz and Glamour
OPPO, a leading global smartphone brand, launched its revolutionary Reno 10x Zoom in Malaysia today at Kuala Lumpur Convention Centre, introducing a new age in smartphone photography. Similar to the phones in the Reno series, the Reno 10x Zoom packs cutting-edge technology and exceptional photography into a unique, aesthetic design.
(L-R) Chan Peng Li, Maxis Head of Marketing, Sharon Chin, Head of Device Program and Vendor Management for Digi, Nikki Chen, Brand Director of OPPO Malaysia, Owen Yap 10x Zoom explorer, William Fang,CEO of OPPO, Neelofa OPPO Reno Series Ambassador, Garry Gong, OPPO Sales Director, Ellyna Eng, Head of Device and Retail Marketing at U Mobile, Ken Ng, Product Manager of OPPO Malaysia.
OPPO Reno series ambassador Neelofa.
Adding more glitz and glamour to an already anticipated launch, OPPO engaged local celebrity and entrepreneur Noor Neelofa binti Mohd Noor (Neelofa) as the OPPO Reno series ambassador and TV personality and emcee Owen Yap as the OPPO Reno 10x Zoom Explorer Icon.With a large fanbase in Malaysia, Neelofa is a well-known personality in the entertainment and fashion industry, whether it is her stellar performance on-screen or her global hijab brand, Naelofar Hijab. For someone who dreams big and is not afraid to express herself, the OPPO Reno series fits in seamlessly with the creative’s persona and lifestyle. “As a designer, I always envision people who are wearing the design: how the design can elevate the look and set the confidence of a person, and so the design has to be stylishly classic and timeless. OPPO’s design and colour always gives me inspiration on my design collections, the Reno series itself speaks all about inspiring creativity as well,” said Neelofa at the launch of the OPPO Reno series.Not the one who is afraid to take the road less travelled, for TV personality and emcee Owen Yap, the OPPO Reno 10x Zoom is a travel and adventure companion. “Since I like to travel, the Reno 10x Zoom really opened my eyes to look beyond the obvious. Now I can see and capture the view from different angles. Whenever and wherever I travel, not only I get to see the world in a different angles, my perspective in the photos I take is also different from everyone else.” said Owen Yap.
Boasting a brand-new product concept, design philosophy and communication model, the OPPO Reno 10x Zoom is created for youthful pioneers who are dream chasers and are not afraid to express themselves and create new trends.
An innovative hidden camera complemented by elegant symmetry
The Reno series utilizes OPPO’s design language based on the concept of creative concealment, providing users with a brand-new and seamless form. The Reno series features a full panoramic screen, with Reno 10x Zoom boasting a massive 6.6-inch OLED display. The chin of the Reno series measures a mere 3.5mm, resulting in an impressive screen ratio of up to 93.1%. The Reno series also comes equipped with sixth-generation Corning® Gorilla glass, further enhancing display durability.
To realize a seamless back with zero protrusions, OPPO placed the rear camera completely under the glass chassis, with curved 3D glass panels providing a comfortable grip. The Reno series comes in two colours, Ocean Green and Jet Black, featuring a matted texture beneath the back-glass panel. The entire Reno series lineup innovatively conceals the front-facing camera, soft light and back flash within a Pivot-Rising Structure that rises on demand. The structure only requires 0.8 seconds to fully rise or lower, moving both smoothly and silently. The Reno series also comes equipped with a light-sensitive, under-the-screen fingerprint sensor (Hidden Fingerprint Unlock 2.0). The sensor’s all-new lighting system and algorithm improve the fingerprint-unlocking success rate by 20-30%.
Brilliant photography with 10X Zoom
The OPPO Reno 10x Zoom goes above and beyond in photography, equipped with a full-focal length tri-lens rear camera, including a 48MP primary lens, a 13MP telephoto lens, and an 8MP wide angle lens. The cameras work jointly to realize a full-focal-length of 16mm-160mm, thus achieving the 10x hybrid zoom and 60x Digital Zoom. The primary 48MP camera employs optical image stabilization (OIS) and a closed-loop focusing motor to capture all life’s special moments clearly and in real time without missing a beat.
To incorporate a telephoto lens while maintaining a thin phone body, the OPPO Reno 10x Zoom employs three major innovations: horizontal alignment of its periscope telephoto lens, reduction of its lens thickness via D-Cut technology, and a motor design combining two previously independent motors (motor of main lens and of wide-angle lens), to reduce interior space. The innovations together enable an ultra-thin 5.75mm lens, facilitating powerful zoom capability in a comfortably-sized device. To ensure the quality of long-distance zoom photography, the Reno 10x Zoom also utilizes a dual OIS design in its primary and telephoto lenses to mitigate device vibration.
The Reno series comes equipped with Sony's 48MP IMX586 sensor, making it easy for anyone to capture professional-grade night shots. Furthermore, the all-new Ultra Night Mode 2.0 elevates the clarity and brightness of images through composite multi-frame noise reduction and multi-frame HDR technology. This allows the Reno series to process faces and backgrounds separately to offer optimized skin-tone effects and achieve pictures that are more realistic. Reno 10x Zoom also boasts 4K UHD video recording at 60fps, complete with both optical and electronic image stabilization.
Dolby Atmos and incredible new audio mobile enhancements provide the Reno series with the bigger, better sound on the go you’ve always wanted. Equipped with stereo speakers, three microphones for stereo sound pick-up, NFC function and other hardware accessories, the OPPO Reno series delivers an elevated experience to consumers around the world.
(L-R) Chan Peng Li, Maxis Head of Marketing, Sharon Chin, Head of Device Program and Vendor Management for Digi, William Fang, CEO of OPPO, Garry Gong, OPPO Sales Director, Ellyna Eng, Head of Device and Retail Marketing at U Mobile.
The price of OPPO Reno (standard version) is RM1,999. OPPO Reno (standard version) will start selling tomorrow (28 May 2019) at OPPO Concept Store, OPPO Official dealer stores; and online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee as well as with the smartphone’s partners telco partners, namely Celcom, Digi and Maxis.
Customers may place their pre-order for the OPPO Reno 10x zoom starting from 27th May, 1PM to 17th June 2019 and will stand a chance to receive additional pre-order gifts worth up to RM877 (Smartphone Gimbal Stabilizer worth RM599; extended one-year warranty and screen protection warranty worth RM139 each). The pre-order platform will be at OPPO Concept Store, OPPO Official dealer stores or online at OPPO Official Website, e-commerce partners’ store at Lazada or Shopee. Pre-order customers may collect their phone from 18th June onwards.
Get ready to be inspired by the OPPO Reno series. #OPPOReno #FurtherYourVision
OPPO Reno series ambassador Neelofa.
Owen Yap, OPPO Reno 10x Zoom Explorer.
For more information on the OPPO products, kindly refer to:
OPPO Official Website:
OPPO Official Facebook Page:
OPPO Official Online Store:
OPPO Official Lazada Store:
OPPO Official ShopeeStore: