Piaget Announces Kong Hyo Jin as New Brand Ambassador for Asia Pacific

Known for her versatility in portraying different types of roles in movies and television dramas, Kong Hyo-Jin has added a new role to her successful career – Piaget’s brand ambassador for the Asia Pacific region.

Elegant, stylish, audacious, independent and confident, Kong Hyo-Jin perfectly embodies the spirit of today’s Piaget woman. As an actress, writer, designer and fashion icon, she is an inspiration to many women in Korea and around the region.

Together with this announcement, Piaget is also delighted to launch a new brand film and two images with Kong Hyo-Jin. Shot in Seoul during the spring, the brand film showcases different moments of her daily life as a typical Piaget woman. Wherever she goes – whether it is enjoying an afternoon with her best friends, browsing through the latest hard covers at a local book store, attending the opening of an art gallery or styling the right outfit for a magazine cover, she embraces the positive energy and the liberating joy that accompanies these cheerful moments.

Kong Hyo-Jin chose her favourite Piaget rings, pendants, bangles, earrings and watches to create memorable and stylish looks for the brand film and images. Attracted by the addictive turning ritual of the iconic Piaget Possession collection, she paired a watch with a paved dial together with open bangles, a pendant paved with diamonds, hoops earrings and various rings for the perfect casual look for a sunny afternoon. For an elegant evening out, she created a more feminine mood with the vibrant Limelight Gala Milanese gold watch and a Sunlight pendant set with a central white opal. While styling the picture-perfect outfit for her photo shoot, she chose different Altiplano timepieces and Possession earrings to show off her distinctive personal style.

“We are really pleased and excited to welcome to the Piaget family, Kong Hyo-Jin, a leading actress in South Korea, admired by many across Asia for her talents, elegance and style. She is the perfect embodiment of today’s Piaget woman – audacious, stylish and confident!” explains Matthieu Pougin, Piaget’s Managing Director Asia Pacific.

“I am inspired by the beautiful stories behind each Piaget creation, how design and craftsmanship are so important. I look forward to discovering more stories to share with you in the coming days!” shares the new Piaget brand ambassador for Asia Pacific, Kong Hyo-Jin.

Kong Hyo-Jin, an award winning actress

Kong Hyo-Jin started her acting career in 1999 in a supporting role in Memento Mori, a film regarded as a modern-day classic by many young Korean filmmakers and cinema fans. Her breakthrough year came in 2002 where she was cast in A Bizarre Love Triangle. But it was her performance in Ruler of Your Own World that same year that grabbed the industry’s attention.

In 2006, Kong Hyo-Jin was offered a part in Family Ties, a role written specifically for her by her mentor, Memento Mori director, Kim Tae-Yong. This film forever changed Kong Hyo-Jin’s acting career. Reviews singled out her portrayal as an angry young woman in a deeply troubled relationship with her mother and she was praised for her brilliant acting. That year she won the honour of Best Actress at the Korean Film Awards.

Strong performances in varied roles cemented her reputation as a serious actress and also earned her numerous acting awards in Korea, among them Best Actress trophies from the Korean Film Awards and Director’s Cut Awards.

She made her stage debut in the Willy Russell play Educating Rita. She continues to receive critical acclaim in her recent acting roles, whether in television, film or on stage.

Kong Hyo-Jin has also graced the covers of numerous magazines in Asia Pacific and often shows off her distinctive style in fashion and editorial shoots.

#Piaget #TurnAndShine

About Piaget

This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high- precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.

Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting imprint on the art of watchmaking.

But Piaget has also always represented a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Swept to new heights of creativity driven by Yves G. Piaget, the Maison’s jewelry collection grew in an original direction with a resolute emphasis on color, giving birth to the iconic Piaget look. Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweler continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.