Starbucks Malaysia introduced two new tea-based bottled Frappuccino - Bottled Matcha Tea Frappuccino® and Bottled Black Tea Frappuccino® in the ready-to-go category. The Starbucks Frappuccino® tea series will be available at the bottled section of most premium supermarkets, petrol marts and major convenience stores across Malaysia.
Mr. Jordan Lung, Senior Business Manager (CPG), Berjaya Food Trading Sdn. Bhd.
"Yum cha" (drinking tea) is one of the unique cultures embedded in Malaysians as part of its multicultural community. Tea beverages such as Chinese tea, 'Teh' and 'Teh Tarik' have always been Malaysians go-to drink to catch up with friends and family. Building on their deep respect for the local tea-drinking culture, and following its popular launch amongst consumers in China, Starbucks Malaysia is bringing in the Bottled Tea-Based Frappuccino® to further elevate the Starbucks experience to consumers beyond the stores.
Starbucks® Bottled Matcha Tea Frappuccino® (L) and Starbucks® Bottled Black Tea Frappuccino® (R)
(From L-R) Mr. Sydney Quays (CEO of Berjaya Food Berhad), YBhg Dato' Tunku Shazuddin (Chairman of Berjaya Food Berhad), Mr. Kelvin Lee (Senior Merchandising Manager of 7-Eleven Malaysia Sdn. Bhd., Mr. Jordan Lung (Senior Business Manager CPG of Berjaya Food Trading Sdn Bhd)
Launched for the first time in Malaysia, the Starbucks® Bottled Matcha Tea Frappuccino® is crafted with high-quality Matcha powder from Jeju Island, South Korea. The Matcha powder undergoes a fine steaming and grinding process, together with high-quality milk from New Zealand which provides a refreshing and delightful taste.
Starbucks® Bottled Black Tea Frappuccino® features a blend of Ceylon black tea from Sri Lanka, Dianhong tea from Yunna Province in China and Assam tea from India. With the perfect combination of tea and milk, Starbucks® Bottled Black Tea Frappuccino® gives an authentic tea aroma as well as rich flavour which comes with a full-bodied flavour that lingers long after the first sip.
For more info, visit Starbucks Malaysia FB page HERE