UNDER ARMOUR DEBUTS HOVR CONNECTED FITNESS IN MALAYSIA
KUALA LUMPUR, 30 JANUARY 2019 – Come February 2019, as part of its expansion in the Run footwear category, high performance sportswear label Under Armour will be introducing the all-new HOVR Infinite, following the roll-out of the HOVR Phantom and HOVR Sonic Connected models across the world.
The latest addition to Under Armour is digitally savvy “Connected” line and designed for high-impact, long-distance runners, HOVR Infinite enhances how consumers experience Under Armour’s proprietary HOVR technology – its cushioning platform that features a sturdy foam compound, providing energy return and shock absorption with every foot strike.
Personalized Gait Coaching Amongst New Connected Features
Connectivity is the focus for the coming year. In 2019, the HOVR Infinite, alongside every HOVR performance running shoe around the world, will connect to UA’s “MapMyRun” application – allowing runners to track basic statistics introduced in 2018 such as running distance, pace and splits – but also more advanced gait metrics like cadence and stride length.
The Spring 2019 HOVR line will be where physical meets digital. The HOVR Infinite will include a feature that analyzes run data and provides runners with real-time, in-depth gait coaching; almost like a personalized run coach that all customers will have access to. Runners will be able to evaluate their precise progress and check their historical data, allowing for better pace prediction and planning forfuture runs.
“The sports industry is constantly being reshaped by technology, and digitalization is changing the way we interact with sports like running,”said Michael Binger, Chief Executive Officer, Triple Pte Ltd. “In 2019, we aim to elevate our customers’ running experiences by connecting them to digital platforms that will understand their needs and improve their performance. Our Connected Fitness investment gives us the unique ability to go wherever our runners are, via our digital community, and speak to them in a personal and intimate way.”
“Since we unveiled HOVR, all HOVR Connected workouts have tracked over 1 million miles in MapMyRun. In 2019, we are committed to continue investing in our Connected community – delivering a seamless digital running experience and building onto our current network of over 245million users.
”The HOVR Infinite features a neutral cushioned model with 29 MM heel and 21 MM forefoot (8 MM offset), with the shoe’s foam designed to provide a sensation of 360 coverage for enhanced comfort – enabling runners to go further and longer with every run. It anchors a full suite of new HOVR running shoes that will be launched in February 2019 along with the Guardian, Velociti 2, Sonic 2 and PhantomSE.
HOVR Infinite will be available in Under Armour brand houses nationwide and online store, retailing at RM 649 starting from 1st February 2019. For more information, please visit http://www.underarmour.com.my