Bell & Ross unveil its latest timepiece, the next generation - BR-X2 Tourbillon Micro Rotor that continues to innovate by going extreme into the simplification of watchmaking construction.
Tong Chee Wei & Tay Liam Khoon
A special preview cocktail event hosted by Bell & Ross was held at Element Hotel KL in the presence of Bell & Ross as well as Cortina Watch VIPs, guests, watch enthusiasts, celebrities and media.
Anjoe Koh, Venice Min, Xinle Chai
Cherry Wong, Tong Chee Wei, Jeong Hwa Jang, Jennifer Jung, Kent Ong, Michelle Tham
Samantha Kayty - Ms. Universe Malaysia 2017
Awal Ashaari, Tong Chee Wei, Elaine Daly, Fyza Kadir, Tay Liam Khoon
The spanking new Element Hotel by Westin is a soaring eco-friendly hotel with unparalleled views of Kuala Lumpur's skyline where the setup and decor on Level 39 of mimicked BR-X2's transparent look. It was completed with a custom built see through stage over the pool where models sashayed on it showcasing the new timepiece.
At the event, guests had a sneak peek of the next generation BR-X2's movement which is developed and manufactured to be square and thin, called the caliber BR380. In addition, BR-X2 is not housed in a traditional watch case, it is framed inside a holder which is cut in a solid plate of stainless steel as thin as the movement itself. The entire timepiece is built around the movement, which is the central piece, the masterpiece.
BR-X1 Carbon Forge (right)
BR-X1 RS17 & BR-X1 RS16
Bell & Ross also announced its month-long lifestyle pop-up store in collaboration with Cortina Watch, from 1 to 31 August 2017 on Level 1, Suria KLCC. The pop-up store will see an exhibition showcasing BR-X2 Tourbillon Micro Rotor and the full collection of the BR-X1.
BR-X1 has always stayed ahead of its time, is a high-tech chronograph with a sporty design, which is as robust as it is sophisticated. Revolutionary in its design, it was not just the beginning of a whole new chapter in the saga of the brand but the timepiece is much more than a top-of-the-range contemporary sports watch: it is the "Utility Watch".
For more info, visit www.bellross.com