Bell & Ross unveil its latest timepiece, the next generation - BR-X2 Tourbillon Micro Rotor that continues to innovate by going extreme into the simplification of watchmaking construction.

Tong Chee Wei & Tay Liam Khoon

A special preview cocktail event hosted by Bell & Ross was held at Element Hotel KL in the presence of Bell & Ross as well as Cortina Watch VIPs, guests, watch enthusiasts, celebrities and media. 

Venice Min

Awal Ashaari

Patricia K

Anjoe Koh, Venice Min, Xinle Chai

Cherry Wong, Tong Chee Wei, Jeong Hwa Jang, Jennifer Jung, Kent Ong, Michelle Tham

Fyza Kadir

DJ Irama

Samantha Kayty - Ms. Universe Malaysia 2017

Awal Ashaari, Tong Chee Wei, Elaine Daly, Fyza Kadir, Tay Liam Khoon

The spanking new Element Hotel by Westin is a soaring eco-friendly hotel with unparalleled views of Kuala Lumpur's skyline where the setup and decor on Level 39 of mimicked BR-X2's transparent look. It was completed with a custom built see through stage over the pool where models sashayed on it showcasing the new timepiece.

At the event, guests had a sneak peek of the next generation BR-X2's movement which is developed and manufactured to be square and thin, called the caliber BR380. In addition, BR-X2 is not housed in a traditional watch case, it is framed inside a holder which is cut in a solid plate of stainless steel as thin as the movement itself. The entire timepiece is built around the movement, which is the central piece, the masterpiece.

BR-X1 Carbon Forge (right)

BR-X1 Tourbillon

BR-X1 RS17 & BR-X1 RS16

BR-X1 Collection

Bell & Ross also announced its month-long lifestyle pop-up store in collaboration with Cortina Watch, from 1 to 31 August 2017 on Level 1, Suria KLCC. The pop-up store will see an exhibition showcasing BR-X2 Tourbillon Micro Rotor and the full collection of the BR-X1.

BR-X1 has always stayed ahead of its time, is a high-tech chronograph with a sporty design, which is as robust as it is sophisticated. Revolutionary in its design, it was not just the beginning of a whole new chapter in the saga of the brand but the timepiece is much more than a top-of-the-range contemporary sports watch: it is the "Utility Watch".

For more info, visit www.bellross.com