So, 'IDGAF' is confirmed to be the next single from Dua Lipa's acclaimed debut album. The music video is directed by Henry Scholfield, who previously worked on Dua's creatively put together video for 'New Rules'. The video sees Dua's softer side in a battle with a cold, empowered alter ego.
"We wanted to embody the sense of empowerment in the track, whilst going beyond the literal breakup context. We had in mind a visual of the internal struggle, showing the two sides of Dua's emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don't give a f***." - Henry Scholfield
"I'm so excited to finally share this video with everyone. It took us 22 hours to shoot this video as well as with the best people and team magic happens. This video is about your stronger and weaker side fighting with each other only to realise that self love is what will help you overcome any negativity that comes your way. I hope you like it as much as we have loved making it." - Dua Lipa