Road tours have always been the staple when it comes to promotions of music. If a band had a new album out, the immediate response is to pack up and get on the road, drive city to city, night after night performing and selling their CDs as well as merchandise. Do it for 2 months or 3 months and then the process repeats with every new release.
Come 30th March 2018, Pop Punk darlings, An Honest Mistake with the release of a brand new release, The Corporate EP, heads out on a 6-stop college tour together with Hip Hop DJ/Producer, DJ Biggie, rising Hip Hop star, Kiddsanthe, Producer/DJ, Cuurley, award winning singer-songwriter, Aisyah Aziz as well as social media heart-throb/DJ, damnyoudan. The 6-stop tour will take place in some of the major colleges in Klang Valley namely KDU Glenmarie, UCSI, Sunway University, Nottingham University in Semenyih, Taylor’s University and SEGi University in Kota Damansara.
The best part about this tour is that there will be specially tailored mentorship sessions for the students led by An Honest Mistake as well as the other ambassadors. The students would have the opportunity to hear from the artistes themselves anything pertaining to music. Such questions are to be expected and discussed, e.g. ‘How do I get into a band? Where do I start as a music producer? How do I balance studies and music?’. Apart from education, there will be a Battle of The Bands aka Summer Jamming, to encourage bands and singers at a college level to discover and hone their craft in music. The involvement of music clubs from the universities is also to give music clubs real-life experience to work with professional artistes and brand. The winner of each university will then advance to the final showdown at The Bee, Publika on 12th of May 2018. The winner will win Levi’s® apparels worth RM2,000 and a one-song recording deal with Pulse Soundworks fronted by An Honest Mistake.
Bringing together the element of music and fashion is definitely ‘new old skool’. Having all these artistes together is a wholesome representation of the music scene here in Malaysia; rock, hip hop, dance and singer-songwriter. A road tour of this scale has not been done in Malaysia for a long time. With the element of education and a ‘tour’ in place, this will pave the way for future musicians to do the same while participating institutions will contribute to the growth of the music industry here in Malaysia.
Darren Teh, front man of An Honest Mistakes share more about the album and the tour on AFO LIVE with MAG on Friday from 12noon onwards!