Hot Wheels has been the go-to brand for toy cars for decades. There have been many other options, but everyone eventually comes back to the brand.
This year, Hot Wheels celebrates a huge milestone, it's 50th Anniversary. Being around for half a century, Hot Wheels has added colour and character to many peoples lives, regardless of age, culture or gender.
Today MAG speaks to one of the great minds behind the brand: Dmitriy Shakhmatov, the Product Design Manager at Hot Wheels to find out what sets the brand apart, even now as they celebrate their 50th Anniversary.